7 UP
Art Direction for 3 end tags developed for 7UP through My Active Driveway. My concept was to explore the effervescent bubbles to resolve to the logo lockup in unexpected ways.
Art Direction for 3 end tags developed for 7UP through My Active Driveway. My concept was to explore the effervescent bubbles to resolve to the logo lockup in unexpected ways.
Client: My Active Driveway
Role: Art Direction, Design and Illustration
![](https://freight.cargo.site/t/original/i/4d620a4560ae2fadcfbfe6a96656dd0bcfd27de8e2c40831dfb8c17173e8fc4b/Mad_7up_HD_01.jpg)
![](https://freight.cargo.site/t/original/i/973a0a8436bec68be1a43f072f0a48da21b1dd1d31f27738c3355411e54dd924/Mad_7up_HD_02.jpg)
![](https://freight.cargo.site/t/original/i/6904c5c311d6150b102e8e9103ded35316ba5af8292618e9209af31c73b0f93c/Mad_7up_HD_03.jpg)
![](https://freight.cargo.site/t/original/i/1e78ed10a8aa1e48fceaa1d71164f3ce42479dd7c955fc868f3e6018e90bbce6/Mad_7up_HD_04.jpg)
![](https://freight.cargo.site/t/original/i/dabd89f0aa7e017762c6be11fd347cac27f2392077e4edfedfa7dd17a8ac3966/Mad_7up_HD_05.jpg)
![](https://freight.cargo.site/t/original/i/1ae634d884f754c23ac3725611277854d014a88bc08ad77677897fa83a79fb61/Mad_7up_HD_06.jpg)
![](https://freight.cargo.site/t/original/i/a1cfda9185b20c5438d2f4679628aafca4bdbb8e63d0f0cc4cc00f379ef4311c/Mad_7up_HD_07.jpg)
![](https://freight.cargo.site/t/original/i/137bc178fb498b68837c1c5d8ed1f78e849ddc155ec15a8b7f63a24b092af52b/Mad_7up_HD_13.jpg)
![](https://freight.cargo.site/t/original/i/68a15d4a76cee654e3282f65014f7a825a6c62920eaca5cd39e0290aaeabb412/Mad_7up_HD_14.jpg)
![](https://freight.cargo.site/t/original/i/79e2d8ab1906f2157e026baf8dcd42f60fe72fc6b9ed5991fe9a82129314d10e/Mad_7up_HD_15.jpg)
![](https://freight.cargo.site/t/original/i/1076373dd381438678f0ef8b69fc322486715df81ff8ab82eed57f1b3d1a8a47/Mad_7up_HD_16.jpg)
![](https://freight.cargo.site/t/original/i/bd6d9afbabc0f5fa89c928b7d019d3a362e4b5420f20a7b2827baeede66fdda3/Mad_7up_HD_17.jpg)
![](https://freight.cargo.site/t/original/i/e4648e2e6cb0aa35beb1785ca180279fdf6d5505c6d7771fc02c08f5d9aac9cf/Mad_7up_HD_18.jpg)
![](https://freight.cargo.site/t/original/i/d3e9cf4ceb329602402890241b73d1da26f51df10bacc227d1878e6557022401/Mad_7up_HD_08.jpg)
![](https://freight.cargo.site/t/original/i/4ffae644a89057bb2475c18f747cc622cd8a02ba696c096c89841323265ae1ea/Mad_7up_HD_09.jpg)
![](https://freight.cargo.site/t/original/i/eb3c7a450a0b8027f4fd23028db5c68e87e1b21cbfa01b64eebf52e50ffafe20/Mad_7up_HD_10.jpg)
![](https://freight.cargo.site/t/original/i/0e063dc6f802e04a4125c921636bfebe64dc21ea982950e49525f980d9368ce0/Mad_7up_HD_11.jpg)
![](https://freight.cargo.site/t/original/i/64cedbea23409371875400cda202f87e3b0c436b6aad6900cf3f4e5bbdd39214/Mad_7up_HD_12.jpg)