Design, Illustration and Art Direction
Lincoln by Design Chapter 01

A documentary film focusing on the design aspects of the new Lincoln cars. My role was to create a wide variety of visuals that could be animated to help elevate the narration as well as source found materials to round out the story. 
Each visual was inspired by a key line explaining a specific Lincoln car design element. A wide variety of styles was used to help keep the documentary feeling fresh each time an animation was shown to help support the voiceover. From hand drawn, to painted to graphic, these illustrations and designs helped bring life to the film.

Client: Lincoln
Studio: Dress Code | Directed by Dan Covert
Role: Art Direction, Design and Illustration

FKA Hellalouie and Fastforwarditback