Netflix | What Next? Campaign
Tarot card design and iconography for Netflix’s largest global campaign: What Next? I worked alongside a very talented team at Los York to help them develop and design a tarot card inspired design system which would be scaled and applied to a multi faceted advertising campaign. Under the guidance of Los York’s creative team, I was first tasked with exploring the tarot card front and back design, which was chosen by the client and then further refined by the team. The design language was then transformed by the team into a system and applied to all aspects of the campaign. I was tasked next with creating the tarot card iconography language. 138 icons later, we had tiny illustrations representing the 22 major arcana, 4 minor arcana, 12 signs, and many, many Netflix 2026 titles.
Main card illustrations by the amazing María Jesús Contreras.
Full case study here: https://losyork.tv/projects/netflix-discover-your-future
Tarot card design and iconography for Netflix’s largest global campaign: What Next? I worked alongside a very talented team at Los York to help them develop and design a tarot card inspired design system which would be scaled and applied to a multi faceted advertising campaign. Under the guidance of Los York’s creative team, I was first tasked with exploring the tarot card front and back design, which was chosen by the client and then further refined by the team. The design language was then transformed by the team into a system and applied to all aspects of the campaign. I was tasked next with creating the tarot card iconography language. 138 icons later, we had tiny illustrations representing the 22 major arcana, 4 minor arcana, 12 signs, and many, many Netflix 2026 titles.
Main card illustrations by the amazing María Jesús Contreras.
Full case study here: https://losyork.tv/projects/netflix-discover-your-future
Client: Netflix
Studio: Los York
Role: Design and Icon Illustration
