Nike Zoom Running Experience Beijing
I was tasked with designing a user journey for a Nike Running Experience. The game was designed to introduce and promote Nike's new Zoom running shoe in Beijing, China. Runners stepped up to the treadmills for a one-mile sprint. Intensity increased over the course of the run, and the graphics respond in kind. Faster = crazier.
I was tasked with designing a user journey for a Nike Running Experience. The game was designed to introduce and promote Nike's new Zoom running shoe in Beijing, China. Runners stepped up to the treadmills for a one-mile sprint. Intensity increased over the course of the run, and the graphics respond in kind. Faster = crazier.
Client: Nike
Studio: Hush Studios
Role: Design and Illustration
