Design, Illustration and Art Direction
Spotify Playlist Pyramid

What better way to bring life to complex, data-driven processes than with imaginative 2D design and animation? In this explainer video for Spotify, we created a world in which songs, artists, and playlists are represented by an array of shapes and objects, telling the story of how Spotify’s playlist ecosystem benefits musicians.
I was tasked by Rove Studios to concept and create visual identities for each band represented by color and shape defined by their music style along with all supporting elements.

Client: Spotify
Studio: Rove
Role: Art Direction, Design and Illustration

FKA Hellalouie and Fastforwarditback