Spotify Playlist Pyramid
What better way to bring life to complex, data-driven processes than with imaginative 2D design and animation? In this explainer video for Spotify, we created a world in which songs, artists, and playlists are represented by an array of shapes and objects, telling the story of how Spotify’s playlist ecosystem benefits musicians.
I was tasked by Rove Studios to concept and create visual identities for each band represented by color and shape defined by their music style along with all supporting elements.
What better way to bring life to complex, data-driven processes than with imaginative 2D design and animation? In this explainer video for Spotify, we created a world in which songs, artists, and playlists are represented by an array of shapes and objects, telling the story of how Spotify’s playlist ecosystem benefits musicians.
I was tasked by Rove Studios to concept and create visual identities for each band represented by color and shape defined by their music style along with all supporting elements.
Client: Spotify
Studio: Rove
Role: Art Direction, Design and Illustration
